Strategic Plan Refresher – October, 2020
Outcomes, Priorities, and Objectives
Vision
The Kamloops Chamber of Commerce is indispensable to the success of the Kamloops business community.
Mission
The Kamloops Chamber of Commerce is a proven partner that connects, supports, and advocates for the Kamloops business community.
Values
- Inclusive
- Collaborative
Leader in the business community
Member-focused
Intended Outcomes
Business in Kamloops will thrive.
Kamloops Chamber members will feel like a part of the broader community.
Businesses in Kamloops will feel Chamber membership is necessary for success.
Maximize efficiency with organizational resource capacity
Priorities & Objectives
Membership
Improve membership retention.
Create and execute retention strategy
Create member journey map(automations)
Revise member onboarding process
Map out intentional touch points throughout the course of the calendar year and seek out opportunities for improvement.
Increase engagement on MIC
Schedule marketing/communications to support the membership retention touch points
Increase and diversify membership.
Choose 100 targets for attraction based on business community research, that aligns with Chamber themes or priorities.
Utilize data from Venture Kamloops to understand growing/emerging industries and trends
Identify 51+ companies that are currently not members
Identify opportunities with Sun Peaks businesses and Tk’emlups te Secwepemc
Welcome to business campaign – to make all new businesses feel included in the Kamloops business community
Including welcome to business email/phone call
Optimize member value proposition.
Monitor and research trends on how business industry is evolving and consider trends in planning.
Modernize member benefit offering through affinity program partners and Chamber network.
Including member pension plan
Execute business community values survey
Research alternative dues structures and the costs for bringing in a consultant
Engagement
Improve communication loop with membership to guide strategic planning
Create process and schedule to report to membership on Board & Organizational work
Leverage the capacity of members and partners to enhance value, service, and standing to increase capacity to the Chamber
Actively seek out municipal/regional opportunities for member engagement
Create process for expression of interest in recruiting members
Create process tracking activities and reporting
Questionnaires
Create recognition program for volunteers
Communications
Increase public awareness of the Chamber, its services, and its impacts.
Execute Chamber 125 campaign
Execute awareness campaigns with Kamloops This Week & Castanet
Increase member awareness of the Chamber, its services, and its impacts.
Grow weekly briefing subscription list
Highlight member engagement/ chamber activities through communication schedule
Compete to be the pre-eminent business association through brand identity and awareness
Communicate differences between business associations/ organizations and
strengthen brand identity
Insert into Mayor’s welcome letter and welcome businesses into the
community
Impact
Support ongoing economic recovery through advocacy and member services.
Take charge on Mayor’s Economic Recovery Task Force Report Recommendations
Research viability of co-working/innovation space
Execute valuable programming schedule and the Business Excellence
Awards
Create and champion policies and positions, consistent with Chamber brand, that improve conditions for Kamloops businesses
Execute continuous feedback loop with membership to funnel data to the Chamber Board
Execute business community surveys to gather data
Host monthly industry roundtables to gather data